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Each group may have different expectations, and tailoring the athlete's image to these constituents is crucial. Building a strong rapport with fans, maintaining a favorable perception among sponsors, and managing media relations are significant components of image management. Personal Branding: Athletes can strategically develop personal brands that align with their professional goals. This involves showcasing their unique qualities, interests, and professional achievements. A well-crafted personal brand helps differentiate them from their competitors and fosters a connection with their target audience. Utilizing social media platforms, personal websites, and engaging content creation can enhance an athlete's personal brand. Consistency and Authenticity: Consistency is critical when it comes to managing an athlete's image. The athlete's behavior, values, and messages should remain aligned with their desired image consistently. 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